“Handsome, Korea’s No.1 brand,
will serve as the style creator to provide beautiful experiences
CEO across all aspects of life.”
Greeting from Min Duk Kim, CEO of Handsome Corporation
Since Handsome was acquired by Hyundai Department Store in 2012,
it has continued its growth by reorganizing its structure and system and
diversifying its business portfolio based on the most outstanding brand
power, product competitiveness and human resources in Korea.
In addition to its flagship brands including [TIME], [MINE], [SYSTEM]
and [SJSJ], Handsome distributes international luxury brands such as
[LANVIN], [BALLY] and [ROCHAS] and operates license business for
brands to include [LANVIN], [TOMMY HILFIGER], [DKNY] and [CLUB
MONACO]. It has also nurtured specialty brands including [DÉCKE],
[rouge＆lounge](a fashion accessory brand) and [the Cashmere ] (a
cashmere specialty brand), expanding into lifestyle and select shops. In
particular, Handsome is strengthening its global competitiveness by entering
into the Chinese and European markets.
The world and customers are transforming at a breathtaking pace.
Handsome will not maintain status quo but continue to make endeavors
every day to reflect new trends as a customers’ beloved company. Handsome
is deeply committed to becoming the best brand not only in Korea but also
globally while maintaining its distinctive brand value that we have grown
over the past 30 years.