BRAND

Company

About us
Introduction
CEO MESSAGE
BRAND

BRAND

TIME

FUTURISTIC MODERNITY

TIME represents the concept of ‘Futuristic Modernity’ to offer the stylish description of feminine style which is ahead of the times based on modern and chic emotion.
It completes brand values reflecting timeless emotion with sophisticated and refined silhouette, premium materials and the best-in-class products for modern women
seeking confident and dignified lifestyle. TIME has built an unmatched presence in terms of brand awareness and product reliability based on its customer base with
unwavering loyalty for the past 26 years since its launch.

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MINE

ARTISTIC FEMININITY

MINE represents couture-like delicacy and dignity on a minimal manner based on artistic emotion while seeking to express feminine like feeling in
a more sophisticated and artistic way.
It expresses delicate women’s mind with graceful and elegant emotion, reflects trends on its distinctive concepts and promotes a variety of changes, thereby satisfying
the aspiration needs of female customers who seek feminine style and who are willing to make and adapt to changes.
MINE, as Korea’s first character brand which has maintained its high reputation to date since its launch in 1988,
has been highly appraised as it continues to offer clear concepts and identity.

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SYSTEM

MIX MATCH LAYER

SYSTEM is widely recognized as Korea’s best young casual brand, to date, as it has rapidly incorporated early trends while sustaining
its initial concept of ‘Mix Match Layer’ created at the time of its launch. It maintains high popularity among young urban women who are freewheeling, sensitive to trends and seek chic and exquisite tailoring and delicate but moderate detail. It is preserving its profile as the best-in-class brand by placing priority on the reliability of customers who are expecting extraordinary design and excellent quality.

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SJSJ

YOUNG ARTISTIC CASUAL

SJSJ, launched in 1997, has built its own identity as an artistic women’s casual brand inspired by young artists’ creative activities.
It offers creative and emotional style with simple and natural silhouette, energetic color features and art-like graphic elements, satisfying the desire of young women
who seek to be different from others through imagination and delicacy.

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DÉCKE

ALTERNATIVE LUXURY

DÉCKE, a global handbag and jewelry brand, offers distinctive originality and sophisticated style representing the genuine beauty of leather through in-depth viewpoints
and approach on materials. It offers styles that can be freely mixed and matched with distinctive contemporary look of modern women in premium materials and emotion. It delivers its own brand story and style through the collaboration of dismantlement and convergence expressed through music, graphics and media art.

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TIME HOMME

DELICATE LUXURY & MODERN CLASSIC

TIME HOMME represents soft luxury with a mixture of classic formal wear with delicate silhouette and modern casual wear.
TIME HOMME mixes stylish design and casual with premium materials to create not just a brand in the domestic menswear market but to create its own special style. When it was launched in 2000, it made an aggressive challenge as a national brand for the male character casual line which had not been clearly defined at the time
in the market. Since then, TIME HOMME has firmly preserved its leading position based on high customer loyalty with its sophisticated design and excellent quality
unrivalled by any other foreign premium brand.

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SYSTEM HOMME

SLIM & STYLISH URBAN CASUAL

SYSTEM HOMME, offers bold and slim silhouette for young stylish men and presents differentiated urban casual which is tailored-like clear cut to the body,
chic lines, premium materials and trendy details. It is also a brand for urban men who prefer special and chic casual look to complete their own personality and style.
Since its launch in 2008, SYSTEM HOMME’s sharp suits and stylish casual items have been highly acknowledged amongst well-known fashion people and young men.

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the CASHMERE

ESSENTIAL & LUXURY SIMPLICITY

the CASHMERE – a cashmere specialty brand, promotes the best-in-class materials and sophisticated design for consumers
who wish to concentrate on the intrinsic life values. It maximizes the refinement of its products by using more than 70% Italian and Scottish cashmere yarn when
manufacturing, which are usually used by high-end brands. the CASHMERE pursues comfortable yet exquisite quality with concise silhouette and pragmatic detail.
It delivers the CASHMERE’s own mood across the life through items highlighting the features of materials in diverse and broad lifestyle products.

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LÄTT BY T

PRACTICAL LUXE

LÄTT BY T, launched in 2016, presents a new look for women with young mindset who share contemporary sensibility and are not constrained by age.
Instead of ostentatious fashion, it pursues chic and sophisticated look without any artificial decoration and expresses pragmatic luxury through high-end quality
and new silhouette. It offers a variety of style through layering while presenting items with finely detailed lines based on the thoughtful understanding of women’s body
shapes.

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OBZÉÉ

ACCESSIBLE FEMININITY

OBZÉÉ which is a domestic luxurious character brand launched in 1993 presents stylish and feminine trend for women who seek the dignified elegance
and their own distinctive style.
It expresses the style of contemporary women by reinterpreting couture delicacy and chicness into modern concepts.
Since it entered into China in 2009, OBZÉÉ has been admired by stylish women worldwide, continuously enhancing its dignity and value.

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O'2nd

COLOR, TASTE, HUMOR

O’2nd attempts to create the new casual culture through the concept of ‘Pop Boutique’ as it has been inspired by arts and culture.
It reveals its own sensitivity with young artistic emotion and a delicate touch.
It generates its own brand color by proposing fresh ideas and trend based on continuous collaboration with artists.
It has taken root as a global casual wear brand as it succeeded in entering into the Chinese market.

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2nd floor

MODERN, TRENDY, UNIQUE

2nd floor, which means ‘a space for new style’, continues to transform itself as a refined contemporary brand with young sensitivity.
It emphasizes unique dailyness to express stylish and comfortable lifestyle which enables free mix-match in diverse spaces.
2nd floor satisfies consumer needs with reasonable prices and seasonless values, expanding the customer base in a diverse manner.

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SJYP

MODERN, CLEAN, FRESH

SJYP, a new contemporary denim label, has grown into a brand which has succeeded in transforming woven items into denim.
It concentrates on relentless cutoff, destroyed and other design that stimulates imagination. SJYP has raised its global profile since its launch in 2014.
It appeals to young customers by maintaining distinctive brand identity based on unique and pop design.

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Rouge & Lounge

UNEXPECTED MODERN CLASSIC AS ADVANCED CONTEMPORARY

rouge&lounge is an advanced contemporary accessories brand. rouge&lounge delivers selfcontradictory meaning where rouge means women who love their work while
lounge is to take a break from work, relax and refresh.
It completes the contemporary style by leveraging unique and iconic materials based on craftsmanship to integrate technology on contemporary sensitivity.

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MUE

ATTRACTIVE HIGH-END SELECTION

MUE represents a new concept of select shop – ‘gallery type fashion multi-place’– where brands’ distinctive emotion and cultural identity blend together.
One can create his or her own special emotion and style in a space where diverse arts and cultural inspiration co-exist by mixing luxury brands and designers’ brands with distinctive emotion. Only items that can highlight brand values and identity to offer special experiences to genuinely luxurious fashion people are selected.

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TOM GREYHOUND

IMAGINATIVE STYLE INFLUENCER

TOM GREYHOUND is a project select shop where young fashion people looking for new style can meet a diversity of fresh brands.
It represents fun and pop style in a space using fun imagination under the concept of ‘Alice in the Wonderland’.
Most trendy select shop which presents young and witty styled items by world renowned and rising designers’ brands as well as Handsome’s own private brands.

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FOURM



FOURM is an exclusive editorial shop for Hyundai Department Store. The theme of lifestyle is divided into 4 categories: Fashion(1/4), F&B(2/4), Living(3/4), Beauty(4/4), and to specialize each category, FOURM works together with Hyundai Department Store. FOURM will be not only an editorial shop, but also a love mark brand which
Provides consumer a special value and new experience.
HANDSOME’s fashion editorial shop ¼ FOURM was firstly launched. It is constituted of FORUM STUDIO(women’s clothing) opened in August, 2016, FOURM ATELIER(women’s accessory), FOURM MEN’S LOUNGE(Men’s accessory), FOURM THE STORE(Women’s casual) opened in February, 2017.

¼ FOURM STUDIO



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¼ FOURM ATELIER



¼ FOURM ATELIER 브랜드 이미지

¼ FOURM MEN’S LOUNGE



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¼ FOURM THE STORE



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LANVIN COLLECTION

NEW ELEGANCE

LANVIN COLLECTION, launched in 2009, is a licensed brand of LANVIN which is launched by Handsome.
It represents soft and graceful feminine style based on LANVIN’s distinctive and feminine identity.

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BALLY

INNOVATION, FUCTIONALITY, ELEGANCE

BALLY, a Swiss high-end brand launched in 1851, promotes dignified classic style with the best leather fabric and craftsmanship.
It offers menswear and womenswear along with leather accessories, evolving into a total fashion brand.
It is successfully growing in Korea after signing the contract with Handsome.

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CALVIN KLEIN

SEXY, URBAN, TRENDY, YOUTHFUL

Calvin Klein is one of the leading fashion design and marketing studios in the world.
CK Calvin Klein is "contemporary" brand offers modern, sophisticated items including apparel and accessories.
Distribution is in the wholesale channel through specialty and department store retailers in various regions and through free-standing stores all over the world.

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DKNY

ADVANCED CONTEMPORARY

DKNY is a worldwide brand synonymous with the spirit and energy of New York, always in motion and on the go.
DKNY was born in 1989 and a genuine “lifestyle” concept driven by the moments where life and style meet.
DKNY dresses men and women living a vibrant life, no matter where the day may take them, offering a modern wardrobe of ultimate ease.

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CANALI

CONTEMPORARY GENTLEMEN

Canali has been a paradigm of tailor-made Italian luxury and men’s elegance.
Since 1934, it has been promoting the values of Made in Italy excellence through its artisanal know-how, creating sartorial masterpieces of exceptional wearability and
comfort in a perfect balance of elements that blends culture and history with style and taste.

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CLUB MONACO

AFFORDABLE LUXURY WITH A MODERN MODERN SENSIBILITY

CLUB MONACO, which is a New York based contemporary brand launched in 1985, attempts to lure urban women and men with its practicality based on urban sense.
It concluded the domestic license with Handsome in 2009. It offers design incorporating trend on its own unique and chic emotion.

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TOMMY HILFIGER

CLASSIC AMERICAN COOL WITH A TWIST

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and embodies the brand’s classic American cool spirit with a broad selection of designs
including men’s, women’s and kid’s sportswear, footwear and accessories.
Tommy Hilfiger is internationally recognized for celebrating the essence of classic American style with a fresh, modern twist inspired by Hilfiger’s love of pop culture –
from fashion, art and music to sports and entertainment.

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TOMMY JEANS

AMERICAN DENIM CLASSICS WITH A MODERN, CASUAL EDGE

Inspired by American denim classics with a modern, casual edge.
Adding a youthful energy and irreverent twist to our heritage, the men’s and women’s collections focus on premium denim.
The line targets the next generation of 18-to-30-year-old denim-oriented consumers.

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AMERICAN EAGLE OUTFITTERS

INNOVATION, OPTIMISM, REAL, YOUTHFUL

American Eagle Outfitters is an American jeans brand inspired by the bold spirit of young customers - their optimism, their ambition, their individuality.
American Eagle Outfitters designs awesome collections that let customers express their own individual style - from trend-right, modern pieces
to innovative takes on timeless classics.

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